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Facebook has evolved into one of the most profitable platforms for content creators, brands, and digital entrepreneurs. With millions of daily active users, the platform continues to expand its monetization features for video creators, streamers, and influencers. Whether you’re a new creator or an established digital brand, understanding how to qualify for Facebook monetization in 2025 is essential for unlocking your earning potential.
In this detailed guide, we break down all the requirements, monetization options, and steps you need to follow to start earning on Facebook.
Content Creators working on Facebook
Facebook monetization allows creators to earn money from their followers, video views, and engagement. The platform has become more flexible, offering newer opportunities like Reels Ads and Bonuses, in addition to traditional features such as In-Stream Ads and Stars.
However, before a creator can begin earning, they must meet several eligibility requirements. These rules ensure that only authentic, original, and policy-compliant pages access monetization tools.
Before unlocking any monetization tool, your Page must satisfy Facebook’s three universal requirements:
Your content must not violate guidelines related to:
Hate speech
Nudity or sexual content
Violence
Fake news or misinformation
Harassment
This covers:
Original content creation
No copyright violations
No fake engagement (bought likes/follows)
No repeated policy violations
Over 100+ countries qualify for monetization, including Kenya, Nigeria, Uganda, South Africa, and most of Africa.
Different Facebook monetization tools come with separate qualification standards.
Fans send Stars during your live videos or on-demand videos, and Facebook pays you for the Stars you receive.
Requirements:
Minimum 500 followers
Page must be at least 30 days old
Active original content
No policy violations
Best for: Live streamers and creators with active fan communities.
This is the most popular monetization method where ads run before, during, or after your videos.
Requirements:
10,000 followers
600,000 minutes of watch time in the last 60 days
At least 5 original video uploads
Compliance with monetization policies
Best for: Long-form video creators, vloggers, educators, commentators, entertainment pages.
If you stream regularly, you can earn through ad breaks during livestreams.
Requirements:
60,000 minutes of live video watch time in 60 days
Consistent livestreaming schedule
A growing, engaged audience
Reels Ads allow short-form creators to earn when ads are placed within their Reels.
Requirements:
Follow all monetization policies
Post original Reels consistently
Some regions require no minimum follower count
This tool has become one of Facebook’s fastest-growing monetization methods.
Creators can earn monthly income from fans through exclusive content.
Requirements:
10,000 followers
or
250 returning weekly viewers
50,000 post engagements in 60 days
or
180,000 total watch minutes in 60 days
Facebook sometimes rewards creators with bonuses based on performance. While these are not open to everyone, consistently high engagement increases your chances of being selected.
To verify your monetization eligibility:
Open Meta Professional Dashboard
Select Your Page
Tap Monetization
Review your status:
Eligible
Ineligible
Needs Review
The dashboard will show exactly what is missing for each monetization feature.
Many pages get rejected for avoidable reasons, including:
Posting copyrighted content (TikTok videos, music videos, TV shows)
Using reused content without significant editing
Fake or inorganic engagement
Repeated Community Standards violations
Sharing misinformation or graphic content
To protect your monetization eligibility, always prioritize original, authentic, and clean content.
Aim for 3–5 videos per week.
3+ minute videos help boost watch time for In-Stream Ads.
Live videos bring rapid watch-time gains.
Reels grow pages faster than any other tool in 2025.
Reply to comments, share stories, use community posts.
One mistake can delay monetization for months.
Monetizing Facebook in 2025 is easier than ever—but only if you follow the right strategy and meet all the requirements. With the right content plan, consistent posting, and adherence to Facebook’s policies, you can build a strong creator presence and unlock multiple income streams. Whether you aim to earn from Reels, In-Stream Ads, Stars, or subscriptions, success begins with understanding the rules and creating great content that resonates with your audience.
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